How UX outcomes make a team’s daily work truly human-centered
Organizations and teams say they’re human-centered. Yet, you never hear them mention the actual humans their work and projects are about. They fall back on generic labels, like “user” and “applicant,” because nobody introduces them to real people who will benefit from a better-designed product or service. — This is where the UX Outcome comes in. A simple technique we employ to make daily work genuinely human-centered. The magic of a UX Outcome is that it shows teams precisely how their work will improve the lives of real people.