Jared M. Spool
1 min readJun 30, 2019

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A journey map shows what a user did often against a scale like frustration-to-delight.

A scenario-based persona shows how the specific differences of a user caused them to behave differently for a similar scenario. You would use the journey map of that user to show how the differences manifested themselves in the user’s behavior.

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Jared M. Spool
Jared M. Spool

Written by Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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