A Proven Method for Showing the Value of Good UX

For a while now, this has been the most common question I get:

How do I convince people in my organization to take user experience seriously? I’ve tried giving brown-bag sessions on the importance of UX, but nothing has happened.

They’ve shared every case study they could find. Nothing changed.

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Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.