Deep Awareness of the Current Experience

Jared M. Spool
6 min readSep 18, 2019

“Oh my, we DO make it difficult for our users, don’t we?” That’s what the Vice President of the team’s business division said as soon as the user research session ended.

The VP was stunned by how difficult it was for the user to on-board their product. It was the usual gamut of frustrating user experience issues.

--

--

Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.