How a Team Matures Its User Research Integration

Stage 0: No user research integration at all

Stage 1: Basic usability testing

Stage 1.5: Usability test tasks come from support

Stage 2: Interview-based task design

Stage 3: Basic field research

Stage 4: Focused field research

Stage 5: Longitudinal studies

Stage 6: Strategic user research

It’s team maturity, not organization maturity

Beyond technical skills

Research can’t be a separate function

Researchers need to be research leaders

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Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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Jared M. Spool

Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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