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How UX outcomes make a team’s daily work truly human-centered

Organizations and teams say they’re human-centered. Yet, you never hear them mention the actual humans their work and projects are about. They fall back on generic labels, like “user” and “applicant,” because nobody introduces them to real people who will benefit from a better-designed product or service.

Jared M. Spool
UX Collective
7 min readAug 3, 2023

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Street art of 3 happy children showing love with Chinese graffiti saying “Happy.” Photo taken by author in Hong Kong, 2015
Hong Kong, 2015 — Photo taken by author.

This is where the UX Outcome comes in. A simple technique we employ to make daily work genuinely human-centered. The magic of a UX Outcome is that it shows teams precisely how their work will improve the lives of real people.

You start by taking whatever new feature or capability your team is working on. Then you plug the name of that new feature or capability into this question:

If we do a great job building <this new feature or capability>, whose life will it improve and how?

It’s in the answer to this question that the real magic happens. Let’s look at a case study.

Case Study: Discovering the challenges of Anjelique.

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Published in UX Collective

We believe designers are thinkers as much as they are makers. Curated stories on UX, Visual & Product Design. https://linktr.ee/uxc

Written by Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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