Is ‘Delight’ the Best UX Design Intention?

UX Strategy with Jared Spool, a Center Centre — UIE newsletter focused on bringing UX to a strategic level inside your organization.

In a fairly ordinary hotel, by the side of the swimming pool, on a wall that would otherwise go unnoticed, there’s a bright red telephone. But the phone isn’t what makes this distinctive. It’s the sign mounted above the bright-red phone.