Pleasure, Flow, and Meaning — The 3 Approaches to Designing for Delight

“THANK YOU! PLEASE TELL NONE OF YOUR FRIENDS ABOUT THE GREAT STUFF YOU BOUGHT, WE ARE TRYING TO KEEP MOOSEJAW A SECRET.”

That’s the big, black, all upper-case message dominating the top of the online purchase email receipt from the sporting goods retailer, Moosejaw. It’s hard to miss and it’s even harder to avoid smiling when you read it.