Pleasure, Flow, and Meaning — The 3 Approaches to Designing for Delight

“THANK YOU! PLEASE TELL NONE OF YOUR FRIENDS ABOUT THE GREAT STUFF YOU BOUGHT, WE ARE TRYING TO KEEP MOOSEJAW A SECRET.”

That’s the big, black, all upper-case message dominating the top of the online purchase email receipt from the sporting goods retailer, Moosejaw. It’s hard to miss and it’s even harder to avoid smiling when you read it.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.