Preventing the Executive Swoop and Poop with Design Sprints

Jared M. Spool
7 min readJan 4, 2016

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We’ve all seen it. That moment when a high-ranking, influential executive suddenly takes our design project off the rails. They burst in with their ideas blasting about who they think the design is for and what it should be.

It doesn’t matter how hard the team has worked on their design. It doesn’t matter what research they’ve done. The highest paid person in the…

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Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.