Jared M. Spool
1 min readFeb 9, 2019

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That’s fair.

Have you looked closely to what that adoption of JTDB by those companies actually means in practice?

I have. What you’ll find, when you do, is that they aren’t doing anything different than what they did before they adopted it, except occasionally framing their research results in the context of hiring and firing. What you’ll find is, in fact, they are doing exactly what we said it’s good for.

Maybe some people are authors and professional researchers because they do the homework to see how these things actually work in the real world.

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Jared M. Spool
Jared M. Spool

Written by Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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