The Corporate Vision as a Seed for Our Experience Vision

It’s unusual to think of a corporate vision statement as a powerful UX tool — possibly because it’s unusual to think about the corporate vision statement at all.

These written-by-committee generic statements of where the organization might go in the future feel like an easy thing for everyone to ignore. And most people do. But, maybe we shouldn’t.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jared M. Spool

Jared M. Spool

53K Followers

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.