The Experience Vision: A Self-Fulfilling UX Strategy

UX Strategy with Jared Spool, a Center Centre — UIE newsletter focused on bringing UX to a strategic level inside your organization.

The engineer reviewed his options one last time. While he was making an important decision, it was like many other important design decisions. If he made the right one, his work would be lost to obscurity. Yet, if he screwed the design or engineering up, it would be all anybody would talk about.

It was 1990 and the team was a year away from shipping the brand new Apple Powerbook 100. This was Apple Computer’s first foray into what we’d now call a notebook computer. In fact, it was one of the first notebook computers ever made.

The engineer was leading the design and engineering for the power supply component. Creating the best power supply component was the center of his world, even though it’s something nobody else is suppose to pay attention to.

For the last year, he’d been working on several alternatives. Now it was time to decide which alternative he’d use.

In any other job, he’d look at the best practices of his competitors. But, there were no competitors.

In the past, he had a standard set of questions to help him choose the best alternative. Which is cheapest to manufacture? Which would be…