The Strategies Behind Effective User Research

UX Strategy with Jared Spool, a Center Centre — UIE newsletter focused on bringing UX to a strategic level inside your organization.

The key for teams to deliver more innovative, well-designed products and services is clear. We can describe the key with one word: exposure.

The more our team members are exposed to the users of our designs, the better our designs become. When team members don’t have enough exposure, they make poorer design decisions. Those poor decisions lead to designs that frustrate our users.

Frustrated users will jump at the opportunity to use a better-designed product or service. To be competitive, we want our products and services to be the ones our users jump to use.

To make this happen, we need a deep understanding of how our designs frustrate our users and where our designs can be improved. To get that deep understanding, everyone on our team must be exposed to our users while they’re using our product.

Everyone needs exposure

Everyone involved in making and influencing design decisions need this exposure. It’s not just the designers. We must expose our developers, product managers, stakeholders, and other influencers who guide the decisions we make to our users. Even that executive who regularly…