Understanding the Kano Model — A Tool for Sophisticated Designers

8 min readMay 17, 2019

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UX Strategy with Jared Spool, a Center Centre — UIE newsletter focused on bringing UX to a strategic level inside your organization.

Years ago, when Flickr, the photo-sharing website, first appeared on the scene, the designers delighted their users with a variety of interesting innovations. One of those innovations was something that now seems…

Jared M. Spool

Written by Jared M. Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.

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A Radical Proposal: Put UX Research In Charge

This will sound radical. Bear with me on this.

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Let’s talk about what early-career UX folks should put in their portfolio and in interviews, especially when searching for the first job.

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(Value ÷ Effort) x Confidence = Priority

When faced with a collection of potential features, design ideas, or research projects to prioritize, how do you move forward? Choosing…

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When It Comes To Personas, The Real Value Is In The Scenarios

Personas without scenarios are like characters with no plot. — Kim Goodwin

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