Users Don’t Hate Change. They Hate Our Design Choices.

A message appeared to users at the top of the screen that was deep in the administration system for Google’s G-Suites apps. It read “The new User management feature has more efficient workflows, time-saving features, insights about account issues and so much more. Try it now.”

The message appeared above a functional list of all users enrolled in that organization’s…



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Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.